WE ARE finori

“Since 2002 we have been delivering DIY and Young Living furniture to worldwide located customers. Our ready-to-assembly items cover the fields of living, working and dining.

Providing an own creativity department that continuously pushes new products aiming to be flexible and ongoing trend-conscious, finori as an owner-operated company counts to the most important trend setters of the German furniture market.

We create furniture. That’s right. But what actually characterizes us?

Our product range is characterized by using different materials such as wood, metal, plastic, glass or cloth. We focus both on modern design and quality as well as on a convicting price performance ratio!

Competence, delivery reliability, customer-focused service and of course very important – a certain instinct for market trends and design – are the base of our success.

We are happy to process exciting projects together with our customers and we really enjoy creating new ideas time and again.

Every new challenge, each new product means a new chance to be successful together.”


Stefan Finzel (CEO/owner)


Our Team.

Providing competent team members out of different specialist departments, finori works dynamical, forward-thinking as well as efficient. We aim to surprise our customers with new ideas time and again so that finori ongoing moves forward being a leading trend setter as a wholesale company for furniture.


So that YOU can relax!


Wonderful – for us as well! This area of our website will help you!

Our customer login area provides you with many specific information and data that you can download, too.

– finori terms and conditions

– finori general terms and conditions of purchase

Public Relations

We like to make it public.


We create furniture. And of course we want to show it!

From M.O.W. 2014 we have been presenting our multisided furniture offer in Bad Salzuflen! (hall 19, booth 38).

For finori standard actually is “too standard”. Therefore we continuously show new ideas on 600 m² exhibition area.

Every year we surprise our furniture wholesale visitors with new highlights both regarding design and interior equipment; for example in 2014 our booth showed an all-over industrial look.

You would like to gain your own impression of our work? We would be happy to meet you! Also in 2017 we are looking forward to an exciting and successful M.O.W. in Bad Salzuflen.

Impressions of our very successful imm Cologne 2017:

Impressions of our very successful M.O.W. 2016:


We are a team player!

And we are active – not only in the scope of furniture wholesale but also by supporting regional sports clubs!

By actively supporting sportsmen, on the one hand we aim to encourage sporting ambitions and on the other hand we want to present ourselves as an attractive employer. We continuously grow and of course we need dedicated regional professionals from and around Coburg for our finori team.

How this works? Very easily!

“Watching a football match sitting on a seat seems to be very comfortable!” – that’s what we thought. So, we organized 120 audience seats and tricots amongst others for SC Silvia Ebersdorf, a sports club located in Upper Franconia (Ebersdorf near Coburg).

Handball is also our type of sports! At least we support the HSC 2000 Coburg from this season, whose 1st team is new to the 1. Handball Bundesliga!

In the course of the “Company Club” we act as a “supporter” and encourage the team gaining further sporting success – together successful in a team with finori.


As we once in a while like new things.

…we create continuously new furniture trends for DIY and Young living!

But just see for yourself:



The modern storage space concept “QuickTec” convinces by providing a smart combination of a lightweight-construction and stability.

Thanks to multiple color combinations when using it in combination with our „Alfa-boxes“ which match optimal to “QuickTec” as due to its different ways of construction, this series surprises everybody who wants to restore order at home simply.

With panels made of fleece cloth, “QuickTec” even is suitable for wet rooms.

The fast way for creating a new room design – QuickTec (finori design).

We offer each “QuickTec” shelf in anthracite and apple green color in different variants.



“Landwood” is a very multi-sided furniture program that transforms quite a few living areas in your home to a real relaxing zone.

“Landwood” provides inspiring furnishing ideas for your living-/dining room, your workroom, your corridor as well as your bedroom. “Landwood” just makes every of these rooms much more beautiful.

An immediate eye-catcher is the surrounding frieze as well as the high-quality framework fronts in combination with a subtle base cover. Metal knobs in the modern “vintage look” give the “Landwood” series its particular charm.

Simply combined, arranged with charm – Landwood.


YOU should return – not the product!

We are creative.

“Creativity is a phenomenon whereby something new and somehow valuable is formed” informs us Wikipedia. “So creative!” is the opinion of our furniture wholesale customers when facing our customized, flexible and efficient space utilization concepts.

Our creative department continuously develops new products in the range of DIY and Young Living furniture; it also pushes on special projects according to our customers need. Here, doing flexible “daily business” means as well processing a furniture photo shooting in our in-house photo studio as drafting customer specific packaging solutions or creating optimal advertising material for the POS.

We know how it works.

…and this is perfect!

Know-how and in-house development are important factors for finori.

Since 2002 we hold our eyes open aiming to find new cooperation partners and production opportunities besides our proven business partners for production / import. This policy leads to reach a perfect combination of design and benefit for our customers.

We will be happy to advise you in all aspects of conception and development of innovative furniture in the range of DIY and Young Living!

We offer and customize complex edge processing as well as the implementation of different materials when producing furniture; also a wide-ranging choice of particle board colors/designs is provided. Besides this, also accessory components like illumination elements (LED/RGB) or high quality handle solutions are part of our product range as well as many-sided accessory items themselves (fixable cushions, foldable boxes).

With our extensive range of articles we nearly cover all sectors of furniture wholesale and offer exclusive series for on-site presentations at our stationary trading customers.

We assume responsibility.

Facing our current “throwaway society” it is absolutely essential to assume responsibility for one’s own behavior – we do!

Besides delivery reliability, product quality and pricing, also environmental and social aspects mean the most important criteria for finori when deciding to cooperate with a new production partner.

Being a global player in the furniture wholesale finori subscribes to a reliable forestry.

“We need more wood!” Per se this is right but the question is how to handle this issue reliable and what “wood consumption” generally means!

Since wood is a renewable resource it is sustainable. This fact itself is obvious. But forests ought to be cultivated with reliability for guaranteeing this sustainability.

Besides this, also economical, ecological and social aspects have to be considered.

For our raw materials procurement we therefore oblige our producers not to take any wood

  1. from illegal harvests
  2. of regions that violate traditional or civil fundamental rights
  3. from non-certified forests with a high protection value
  4. from forests that will be transformed to plantations or non-forest usage
  5. from genetic manipulated trees.


As we really emphasize R E L I A B I L I T Y, environmental protection is very important for us – for this attitude we also got certified: interseroh handed out the “Certificate resources SAVED 2014” beginning of September (please see link below).

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Straßäcker 2, D-96253 Untersiemau

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